Throughout a career spanning more than three decades, I have developed a reputation for delivering clear, considered and highly effective branding and visual communication that helps businesses communicate with confidence.
Having worked within leading London design agencies as well as independently, I’ve had the privilege of collaborating with organisations at very different stages of growth – from established international brands to emerging businesses defining their voice for the first time.
My experience covers a wide range of sectors including finance, property, government, transport, retail and professional services. Each brings its own audiences, challenges and context. Much of my work involves interpreting complex or information-heavy content and translating it into structured, accessible design systems that support both commercial and public-facing communications across B2B and consumer audiences.
A common thread throughout this work is helping organisations present intricate information clearly through thoughtful brand systems and structured visual design.
Within the property sector, I have created marketing materials for buildings designed by some outstanding, award-winning architects including Sir Norman Foster, Terry Farrell & Partners and Richard Rogers. This work requires an understanding of architectural context, spatial storytelling and the high visual standards expected within the built environment.
Today, much of my work focuses on research-driven organisations, analysts and knowledge-based businesses producing a continuous flow of reports, documentation and presentations. These clients require design that is intelligent, disciplined and scalable. Working closely with internal teams, I create flexible brand systems and template suites that allow high-quality materials to be produced efficiently while maintaining consistency and visual integrity.
The result is design that not only strengthens brand perception but also supports clarity, speed and confidence in day-to-day communication, allowing organisations to operate more effectively and present themselves with authority in competitive and information-dense markets.
If you’d like to discuss a project, I’d love to hear from you.
Some of the well-known organisations I worked with during my time at leading London design agencies. Explore the highlighted organisations to view the case studies.
Allied Irish Bank
Arsenal Football Club
Ashwell Homes
Aston Martin
BBC
Barratt Homes
Beefeater
Bombay Sapphire
Bonhams & Brooks
Britvic
British Land
BT
Camelot
CB Richard Ellis
Coca-Cola Enterprises
Dorothy Perkins
Fosters
Ferrero Rocher
National Food Standards Agency
Hutchison Whampoa
Hyundai
Islington Council
Investec
Kronenbourg
Landrover
Legal & General Properties
Lloyds TSB
London School of Economics
London & South Eastern Railway
M&G Investments
Macmillan Cancer Support
Merrill Lynch
Microsoft Windows
Millennium Commission
Mulberry
National Healthy Schools
National Savings
Nokia
Orange
Open University
Parker
Rosebery Homes
Royal Festival Hall
Royal Mail
Rydon Homes
Samsung
Serco Group
Shell Chemicals
Silverstone
Southwark Council
T-Mobile
Taylor Woodrow
Tesco
Tesco Bank
UK Trade & Industries
Vodafone
Waitrose
