scope: literature design system
client: Camelot
sector: leisure & entertainment
Literature system – Design a template system for Camelot’s National Lottery bid submission, establishing a shared structure across approximately 10,000 pages of content.
Section styles – Develop three distinct document styles for the Executive Summary, Fluid and Solid sections, while maintaining a unified structure throughout.
Data visualisation – Create global styles for charts, graphs and tables that integrate seamlessly across all three bid sections.
Literature system – A structured layout establishes hierarchy, navigation and consistency across the full bid submission. Content, page architecture and information flow are first analysed to create a scalable system capable of supporting thousands of pages.
Section styles – Three distinct visual styles are developed for the Executive Summary, Fluid and Solid sections. The Executive Summary combines elements from the other two sections forming a visual bridge between them, while a shared framework ensures all three work together as a cohesive document set.
