scope: market vision report
client: Coca-Cola Enterprises
sector: food & beverage
Strategic report – Design a strategic report for Coca-Cola Enterprises, structured around different retail and leisure sectors including supermarkets, neighbourhood shops, bars, pubs, clubs and petrol stations.
Strategic report – A flexible report framework supports evolving content requirements. A 12-column grid with two breakpoints provides the foundation for a wide range of layout variations, allowing pages to adapt while maintaining consistency across the publication.
Information design – A clear typographic hierarchy uses large headings, pull-out quotes, headers and footers. Graphs and charts use a colour-coded system, enabling each market sector to be identified quickly and consistently throughout the report.
Navigation – Large-scale lifestyle imagery provides contrast to the more information-led pages, while colour-coded tabbed dividers allow readers to move easily between market sectors.
