scope: branding, corporate brochure, calendar, templates, website, client portal & user guides
client: Macro-Advisory
sector: consulting & advisory
Branding – Design a brand that feels exclusive and comparable to a Swiss private bank, using black and gold.
Literature – Create a suite of premium litho printed materials, including a corporate brochure, stationery, presentation folder and desktop calendars.
Templates – Design and build Word, PowerPoint and Excel templates for both Mac and PC
Website and client portal – Extend the brand onto a website and create a secure client portal for member reports and regional intelligence.
User guides – Produce user guides for Microsoft Office templates, the website and client portal.
Branding – The brand is built around the idea of exploring Eurasia through a series of illustrations, each drawn at the same scale and from ground level. Together they create the impression of walking through the region, forming a distinctive visual narrative that runs across all applications.
Clean lines, generous white space and a restrained palette of black, gold and grey reinforce the premium positioning, creating a refined and confident presence.
Illustrations – Working in collaboration with artist Pernilla Iggstrom, a bespoke illustration style is developed to support the brand concept. The level of detail, line weight and visual treatment of each carefully selected landmark scene are refined into a unified series that works across all applications.
Print – Uncoated Colorplan Ebony is used for covers, paired with Munken Lynx Silk for internal pages and duplex business cards. Metallic Pantone gold and grey introduce contrast, while the material palette adds a tactile quality. A magnetic clasp on the bespoke presentation folder adds a considered, premium finish.
Logo evolution – A roundel designed for the brochure cover combined elements of the existing logo and was used across multiple applications. Its success as a secondary brand device later informed a wider evolution of the identity.
Literature – A cohesive literature system combines commissioned illustrations and a consistent visual language across all printed materials. Premium print finishes reinforce the quality of the brand and support its refined positioning.
Brochure – Illustrations of capital city landmarks establish the visual narrative of the litho printed corporate brochure. Typography is integrated within the illustrations, helping content and imagery work together to guide the reader’s journey through the publication.
Presentation folder – A custom die-cut folder presents the literature suite as a unified package. Echoing the brochure, the bold use of the logo reinforces the brand, while a magnetic clasp and staged reveal create a considered and premium experience. A short introduction is revealed on opening, followed by a full illustration once the contents are removed.
Desktop calendars – Printed using the same material palette, the calendars feature simplified and redrawn versions of the illustrations, adapting detail and retaining line weight for smaller-scale use. The series expands beyond the brochure to include additional landmarks and regional subjects, creating a collection spanning twelve months. Later editions incorporate regional data, flags and national animals, expanding the concept while maintaining a consistent visual style.
Website – The website extends the established visual language onto a fully bespoke digital platform. Large-scale illustrations introduce each section, while bold typography, a restrained palette of black, gold and white, and greyscale photography combine to deliver a distinctive brand experience.
Clear information hierarchy and structured page layouts help communicate complex services, expertise and regional insight across the site, with a dedicated login area providing access to the client portal.
Step-by-step PDF guides and video tutorials enable the team to manage website, blog and media updates in-house.
Client portal – The portal maintains the brand while introducing a white landing page to create an immediate distinction from the main website. Subscribers gain secure access to reports, updates and regional intelligence based on their membership level.
Built in collaboration with a developer, the platform supports eight membership tiers across four regions, with both full and trial access levels. Automated Mailchimp integration delivers relevant content to subscribers, while the flexible structure allows the platform to expand as new regions, services and membership tiers are introduced. Comprehensive user guides support ongoing management and administration.
Templates – A suite of bespoke Word, PowerPoint and Excel templates for Mac and PC transforms the report system into professionally designed publishing tools for the global team. Multiple report formats, presentation styles and data-driven content support a wide range of communications while maintaining consistency across the brand.
User guides – Step-by-step PDF guides and video tutorials support the ongoing use of templates, website and client portal, enabling the team to work confidently while keeping content on brand.
