scope: identity & corporate brochure
client: SPB3
sector: property & workplace
Identity – Design an identity for a workplace consultancy based on the principles of Space, People and Balance.
Corporate brochure – Create a pocket-sized corporate brochure.
Identity – The identity reflects the relationship between people, business processes and the workplace. Individually crafted letterforms transform the SPB acronym into a strong yet fluid logo, while a blue-based palette conveys a calm and professional tone.
Corporate brochure – The design separates photography and text, creating a clear distinction between image-led and content-led spreads. Full-page workplace photography adds visual impact and pace, while silhouetted workplace scenes appear throughout the text pages in a series of complementary blues, reinforcing the people-focused theme across the brochure.
