scope: Identity & branding – Connecting with clients
client: Investec
sector: finance & investment
Identity – Design a logo for ‘Connecting with Clients’, an internal theme introduced across Investec’s London offices.
Applications – Create a visual identity that works as a stand-alone mark and across documents, presentations, table talkers, signage and canteen graphics.
Visual direction – Develop the concept around DNA and fingerprint imagery.
Identity – A fingerprint-inspired graphic represents the evolving relationship between the bank and its clients. Divided into coloured sections, the mark expresses individuality, forming a distinctive identity for the initiative. The interwoven structure reflects the complex connections between the bank and its clients.
Visual language – The identity extends beyond the logo to form a flexible graphic system across documents, presentations and environmental graphics.
The fingerprint motif establishes a recognisable sub-brand while remaining connected to the wider Investec identity.
Cropped, enlarged and repeated sections of the graphic are used throughout the scheme, allowing the visual language to adapt to different formats while maintaining recognition.
Existing Investec colour palettes and zebra imagery are carefully selected and combined with the fingerprint motif, resulting in a distinctive campaign identity while remaining clearly part of the wider brand.
