scope: identity, branding, templates, website, brand guidelines & user guides
client: Brill Power
sector: energy & technology
brief
Identity – Design an identity and brand system for an established battery management R&D company. The logo needs to reflect the technology and create a strong visual presence across all touchpoints.
Templates – Develop branded templates for documents and presentations.
Website – Design and build a bespoke website showcasing the company’s technology, applications, products and news.
Brand guidelines – Establish core rules for managing the brand.
User guides – Produce guides to support in-house use.
result
Identity – The logo combines a windmill with battery cell shapes, referencing both energy generation and the company’s Oxford location. The position and colour of the blades suggest the process of charging, while graduated tones within the arcs introduce a sense of movement.
The mark is designed to work flexibly across different formats, applications and backgrounds, and can be used with or without the tagline as the brand develops.
result
Graphic elements – Graphic elements derived from the logo create a distinctive visual language that becomes central across the brand system. Used alongside generous white space, they bring clarity, consistency and elegance across communications.
The roundel, formed from the four arcs of the logo, represents movement and battery charging.
The arc device is used as both a subtle watermark and a stronger corner feature, adding recognisable structure to layouts.
A logomark divider introduces a refined way to separate information, particularly within digital applications.
Individual cell shapes are also used as flexible devices for imagery, page numbering and content panels, allowing the system to adapt across formats while maintaining brand recognition.
result
Templates – The identity forms the foundation of a suite of bespoke Microsoft Office templates for documents and presentations.
Word templates include reports, specification sheets, internal documents, memos, letterheads and leaflets, ensuring everyday documents remain aligned with the brand.
PowerPoint templates play an important commercial role, supporting presentations used to pitch to investors and secure funding. The signature arc device is integrated into headers and slide structures, carrying the identity confidently through high-value presentations.
result
Website – Graphic elements from the identity are carried confidently into the digital experience, including the green header, arc device and signature shapes, establishing an instantly recognisable brand presence. Considered typography, spacing, navigation and content hierarchy create a clear structure that guides the user journey.
User guides and video tutorials enable confident in-house management.
result
Brand guidelines – Brand guidelines define how the identity is applied consistently across the brand system.
The document covers colour palettes, typography, logo construction, alignment, graphic elements and layout principles, alongside guidance for literature, Microsoft Office templates, signage and the website.
User guides – Comprehensive user guides and video tutorials help the team confidently manage documents, presentations and the website, ensuring content remains on brand.
