scope: identity, branding, brochure & hoarding
client: Central Properties Estates
sector: property & workplace
Identity – Create an identity for a part-listed building on Fleet Street.
Marketing materials – Apply the identity across the brochure, hoarding and advertising.
Location: London.
Identity – Drawing on Fleet Street’s newspaper heritage, the development is named ‘eightyfive’. Styled as a single word, the name takes on the role of a newspaper title. Serif typography and a distinctive black and red palette establish a recognisable identity, while the editorial influence forms the foundation of the wider brand.
Marketing materials – The newspaper-inspired visual language is applied across the brochure, hoarding and advertising. Applied prominently throughout, the identity delivers instant recognition across all marketing materials.
