scope: identity & marketing materials
client: Rydon Homes
sector: property & workplace
Marketing brochure – Design a brochure for St Lawrence Mews, a new residential development in Ramsgate, supporting sales to both UK and international buyers.
Property marketing – Create a publication that captures the lifestyle appeal of the coastal location while communicating property information clearly and effectively.
Location: Ramsgate, Kent
Concept – The strapline, The Art of Seaside Living, positions the development as the English Riviera, highlighting its coastal setting and proximity to France. An illustrated cover introduces the concept, while the dual-language publication is designed to appeal to both UK and French buyers.
Brochure design – Full-page coastal photography adds pace and atmosphere throughout the brochure, while a restrained palette of sand, grey and white reflects the character of the location. The illustrated cover reinforces the seaside concept and establishes a distinctive identity for the publication.
Buyer experience – Lifestyle imagery, development information and property details are carefully sequenced to support the sales journey. Large photography sits alongside property dimensions before unfolding to reveal floorplans, creating a sense of discovery as the brochure is explored.
Location: Ramsgate, Kent
