scope: management guide
client: Royal Mail
sector: infrastructure & transport
Management guide – Design a management guide that presents Royal Mail’s business information in a direct, engaging and easy-to-navigate format.
Concept – Built around a ‘Nuts and Bolts’ theme, representing the fundamental elements of the business, characters formed from real nuts, bolts and washers bring personality to the content while creating a distinctive publication that aligns with Royal Mail’s established brand.
Format – The swatch-style format creates a compact, tactile reference tool that is easy to handle, browse and revisit.
