scope: sales brochure
client: Parker
sector: consumer & luxury
Sales brochure – Design a brochure to support retail sales of Parker’s pen collections, creating a more engaging and distinctive approach than previous product literature.
Concept – Illustrations inspired by the unique characteristics of each pen run throughout the brochure. Each illustration is drawn using the specific pen it represents, linking the artwork directly to the product.
Photography and illustration – Product photography and illustration work together through bespoke compositions designed to showcase each pen. The illustrations add personality and movement, helping differentiate products throughout the brochure.
Editorial design – Dynamic introductory spreads create distinction between the product ranges, while the illustration concept runs throughout the brochure, producing a unique and engaging sales tool.
