scope: corporate brochure, exhibition & events design
client: Anshen+Allen
sector: architecture
Exhibitions and events – Create exhibition boards, awards displays, an invitation and a set of postcards.
Brochure – Structured to be read in three ways, the design moves from large introductory messages and main body copy through to project details presented within coloured panels.
A flexible layout combines shorter and full-width pages to create moments of reveal throughout the brochure. Large-scale architectural photography runs beneath the shorter pages, creating a layered reading experience that adds visual interest while guiding readers through the content.
Red and black from the logo form the primary palette, supported by a range of warm greys that add depth and contrast.
Exhibitions – Designed for BSEC (Building Schools Exhibition and Conference) events, the exhibition graphics extend the identity into a large-format environment.
Content is arranged to guide visitors through the display, balancing quick visual impact with detailed project information. A bold red banner carrying key words wraps around the top of the stand, helping the space stand out and attract attention.
Large-scale hero imagery and bold introductory text communicate at a distance, while smaller images and supporting copy reveal the detail on closer inspection.
Events – Pop-up stands, awards boards and invitations continue the visual language. Typography and graphic elements from the brochure are carried across all materials, maintaining a strong visual presence throughout.
A set of postcards featuring historic and contemporary projects completes the suite.
