scope: naming, identity & sales brochure
client: St George
sector: property & workplace
Identity – Create a name and identity for a new residential development on a former RAF site.
Brochure and advertising – Design a brochure and press advertising aimed at first-time buyers and young professionals.
Location: Hendon, North London
Identity – The development is named Hendon Quarter, with the initials HQ forming the foundation of the identity. The concept references both the site’s former RAF history and its transformation into a contemporary residential neighbourhood.
Brochure – A magazine-inspired brochure combines lifestyle content with property marketing information. Editorial features, local recommendations and photography sit alongside CGI visuals, development information and floorplans, balancing aspirational content with the practical information buyers need.
Marketing material – The design carries through into press advertising, reinforcing recognition across the wider campaign.
