scope: business communications brochure
client: Shell Chemicals
sector: energy & technology
Corporate communications – Design a publication for the global chemicals business that clearly explains its structure, operations, strategy and services to employees and stakeholders.
Complex information – Communicate a large volume of technical and organisational information in a way that is accessible, engaging and easy to understand.
Editorial concept – Employees are photographed asking key questions about the business, which are then answered throughout the brochure. The approach creates a direct and engaging way of introducing technical information while keeping people at the centre of the story.
Black and white employee photography commissioned specifically for the brochure is combined with a bold colour palette, flexible four-column grid and structured layouts. Grey panels separate case studies from the main content, helping readers navigate complex information. Together, they produce a cohesive brochure that makes technical information clear and engaging while remaining aligned with the Shell brand guidelines.
Information design – Technical charts and process diagrams are analysed alongside a Shell specialist before being simplified, redesigned and redrawn within a consistent visual system. The approach improves clarity, usability and visual unity throughout the publication.
