scope: ‘Our Culture’ brochure
client: Investec (Ireland)
sector: finance & investment
Our Culture brochure – Design a brochure that reflects the culture, creativity and individuality of Investec Ireland for its Great Place to Work submission, while aligning with Investec brand guidelines.
Visual language – A circular device represents people within the organisation. The concept develops into a series of characters, with variations in colour, scale and hairstyle reflecting individuality within a cohesive culture. Sections of the circle are also used to create a smile motif, reinforcing the positive and people-focused nature of the brochure.
Editorial design – The circular forms continue throughout the publication as section markers, image treatments and graphic elements. Combined with Investec’s vibrant colour palette and generous use of white space, they deliver a distinctive and engaging visual identity.
Navigation – The brochure is structured into ten sections, each with its own carefully defined colour combination. A core, secondary and highlight colour are assigned to every section, helping readers navigate the 88-page publication while maintaining consistency throughout the document.
