scope: identity & promotional materials
client: Silverstone
sector: leisure & entertainment
Identity – Design a logo for the Silverstone Historic Festival that represents different eras of racing.
Applications – Create an identity that works across signage and merchandise and reproduces clearly in formats such as embroidery.
Identity – The concept combines racing cars from the 1940s and 1970s into a layered silhouette, creating a visual link to the evolution of motorsport. The form also echoes the profile of a modern Formula One car, reinforcing the festival’s celebration of racing across generations.
Badge system – The typography and silhouette are combined into a compact badge designed to reproduce clearly across signage, merchandise, embroidery and broadcast graphics. The red, black and white palette aligns with the wider Silverstone brand, resulting in a recognisable and adaptable event identity.
