scope: branding, reports, templates, website, brand guidelines & user guides
client: Pelham Smithers Associates
sector: consulting & advisory
Branding – Evolve the existing identity and develop the wider brand.
Design – Extend the visual style across reports, presentations, emails and the website.
Templates – Create templates for Word, PowerPoint and Outlook.
Website – Design and build a website for publishing research, sector reports, analyst profiles and company information.
Guidelines and user guides – Produce brand guidelines and supporting user guides.
Branding – The identity is refreshed through an updated colour palette, introducing a strong orange alongside navy blue.
Interlocking curves become a defining graphic element of the brand. Inspired by an earlier global report design project, they are simplified and refined into a flexible visual device applied consistently across reports, presentations and digital communications. A vibrant secondary colour palette supports charts, diagrams and colour-coded website content.
Reports – A structured report design system supports regular output, from short updates to detailed sector reports.
Layouts are adapted to suit format, with landscape and portrait publications designed for both on-screen reading and print. Typography, charts, tables and graphic elements work together, creating a cohesive and recognisable appearance that helps complex information remain clear, consistent and accessible across all report types.
Templates – Bespoke Word, PowerPoint and Outlook templates transform the report system into a practical publishing tool for the global team. Carefully structured layouts, typography, charts and formatting controls enable high-quality communications to be produced efficiently while reinforcing the brand.
Website – The brand translates onto the website, where colour, typography and graphic elements work together to structure content and support navigation. The result is a cohesive digital presence that aligns closely with the report system and wider brand.
Guidelines and user guides – Brand guidelines define how the identity is applied across reports, templates and digital communications. Comprehensive user guides support reporting workflows, template use and website management, helping teams work confidently while keeping communications on brand.
