scope: identity, album artwork, website & user guides
client: Tommy Justice
sector: leisure & entertainment
Identity – Create a logo for Tommy Justice that captures the artist’s personality and works across a wide range of applications, including albums, posters, merchandise and digital media..
Album artwork – Design artwork for the debut album, including the cover, booklet and disc.
Website – Design and build a website featuring music samples, videos, photo gallery, news, gig dates and blogs.
User guides – Produce a step-by-step guide enabling the client to manage website content independently.
Identity – The logo is based on Tommy Justice’s signature jump, transforming a recognisable stage pose into a distinctive and flexible identity. The bold typographic structure and bronze-on-black palette create a strong visual presence, while the mark can be used as either the full logo or the standalone ‘TJ jumping man’ symbol across a wide range of applications.
A flexible family of logo variants was developed, including keyline, double keyline and symbol-only versions. Alternative colours, effects and image treatments allow the identity to adapt across merchandise, album artwork and promotional materials while remaining instantly recognisable.
Album artwork – The identity expands onto the debut album artwork, combining typography, photography and a black-and-bronze colour treatment to create a distinctive visual style. Duotone imagery blends into the dark background, reinforcing the mood and energy of the music.
Website – The visual language continues onto the website, where strong typography, music-led imagery and integrated audio functionality deliver a recognisable digital presence. The signature bronze-and-black palette is complemented by warm natural tones and black-and-white photography, adding depth while maintaining the dramatic character of the brand.
User guides – A detailed WordPress user guide uses annotated screenshots and step-by-step instructions, enabling website content, news and media to be managed independently.
Designed as an accessible reference document, the guide supports ongoing website management, giving the client confidence to maintain and update the site without external assistance.
User guide content – The guide covers all key website functions, including page updates, news posts, image management and media uploads..
Step-by-step instructions and visual examples provide a practical reference for future updates, minimising the need for ongoing technical support.
