scope: literature system, visual framework & exhibitions
client: Chelsfield Stanhope LCR
sector: property & workplace
Identity – Create a visual identity for the Stratford City regeneration programme.
Literature system – Produce a suite of reports and supporting publications, including the Design Strategy, Ecological Studies and Integration Report.
Exhibitions – Extend the design into permanent and mobile exhibition graphics.
Location: Stratford, East London
Identity – A distinctive ‘Stratford City’ mark is supported by a yellow and black palette for the literature, introducing blue into supporting materials and exhibitions.
Literature system – A visual grid formed from dotted yellow lines provides the foundation for the layouts, helping organise more than 1,200 images, drawings and illustrations supplied by a range of architectural practices. A typographic hierarchy creates consistency across the literature suite.
Key information, including the site plan, remains in a consistent position throughout the documents, making content easy to navigate and reference. The system extends across the Design Strategy, Ecological Studies, Integration Report and public-facing materials, forming a cohesive suite of literature for the wider regeneration programme.
Exhibition – The design is applied to permanent and mobile exhibition graphics, creating a recognisable presence across public-facing communications.
